your ads with a focus on Advertisement PH strategies and social media advertisement. Below, I’ve compiled a list of 6 steps you can follow to help you create better and more engaging social media advertising campaign.
- Use vertical videos: Utilize a vertical or square aspect ratio. Most people hold their phones vertically, so you’ll cover more of their screen. This significantly benefits your Advertisement PH and social media advertisement efforts by capturing attention more efficiently.
- Shorten text: Furthermore, people on Facebook and Instagram scan quickly. Research conducted by the Mobile Marketing Association revealed it took 2–3 seconds for 2 out of 3 people to see and cognitively recognize desktop ads, compared to 0.4 seconds on mobile. Therefore, keeping your text short, clear, and concise helps you get your message across more effectively, making it a critical aspect of any successful social media advertising campaign.
- Add multiple images using the carousel format: Additionally, the carousel format allows you to show several images for people to scroll through at the same cost. This is a great opportunity if you have lots of product or brand images, enhancing your Advertisement PH impact. Utilizing the carousel format is a strategic approach in making your social media adverts more interactive and engaging.
- Add movement: Moreover, ads with movement can easily stand out in any Feed. Meta Ads Manager offers templates to help you create a video ad from your static images. By incorporating movement into your Advertisement PH and social media advertisements, you can significantly increase engagement and captivate your target audience more effectively.
- Use calls to action: Lastly, a range of call-to-action (CTA) buttons are available for Facebook and Instagram ads, which are crucial for driving user engagement in your Advertisement PH efforts. These buttons draw attention and encourage people to interact with your ad. By tailoring the CTA buttons according to your ad objectives and formats, you can significantly increase the chances of your audience taking desired actions, which is essential for the success of your social media advertising campaign.
We hope this article has provided you with some valuable tips that you can use to entice your audience into engaging with your Advertisement PH ads. Remember, the key to developing successful advertisements for your business isn’t just about posting them online—it’s about analyzing their performance and, subsequently, using that data to refine and improve your future social media advertising efforts.
