5 Digital Marketing Trends in the Philippines you need to know

Top 5 Digital Marketing Trends in the Philippines: Stay Ahead with These Insights

Digital marketing is always on the move in the Philippines, and with that comes trends that you need to know about. In this post, we’ll be covering 5 of the hottest digital marketing trends, including e-commerce trends in the Philippines and e-commerce platform Philippines, that you need to know as an online marketer.

Digital marketing is constantly evolving, especially in the Philippines, and changing. It can be hard to keep up with the latest trends, including digital marketing trends, but it’s even harder to know what’s going to come next, especially in e-commerce Ph.

There are so many different ways to market your business online in the Philippines, from social media ads to email marketing campaigns and beyond. This means that there are also countless opportunities for you to reach your target audience in the Ph market in a variety of ways, including mobile marketing examples, but it can also be confusing for businesses that don’t know what channels are best for them or where they should focus their efforts in marketing in the Philippines.

To help you stay on top of the latest digital marketing trends in the Philippines, including e-commerce trends in the Philippines, we’ve put together a list of five things that you should be keeping an eye on this year:

1. Ecommerce Platforms

E commerce ph platforms have been on the rise lately in the Philippines, and are expected to grow in the coming years. Retailers and product-based businesses can benefit from having an online presence by using these platforms for visibility in the Philippines and using social media to spread brand awareness. Store owners can use integrated online shopping on Instagram and Facebook with “Shoppable” posts and ads, making it a seamless experience for online users in the Philippines.

2. Social Media Marketing in the Philippines

It is very easy to start a business in the Philippines these days. There are plenty of opportunities waiting to be realized, especially in marketing in the Philippines. However, trying to choose the right one can be frightening and intimidating in the Philippines. It could get confusing to find ways to promote an online business in the Philippines. Social media marketing can be hard especially when there are other things you need to focus on on the World Wide Web or internet in the Philippines. Keeping one’s business up on social media platforms like Facebook, Instagram, and other online websites will definitely help a business grow faster in the Ph market.

3. Mobile Marketing Examples in the Philippines

Some of the most important mobile marketing strategies include SMS marketing, in-app marketing, social media marketing, location-based marketing, and proximity marketing in Philippines. According to Google Consumer Insights, 61% of online purchases were made on smartphones from November 2018 to January 2019 in the Philippines, with more than a 27% year-over-year increase in the Ph market.

Mobile traffic accounts for more than half of all web traffic in the Philippines, and shoppers are using their mobile devices to research products and make online purchases. Ever since the Covid-19 pandemic, in-store purchases have drastically declined in the Philippines, making it essential to not only have an online presence in the Philippines, but one that is mobile-friendly. This includes ensuring that your website is responsive across mobile devices in the Ph market.

4. Niche Marketing in the Philippines

Niche marketing is all about specializing in a specific product or service to build a stronger connection with your audience in the Philippines. A niche market enables you to pay close attention to the needs of your audience to understand what they want in the Ph market. It enables you to position yourself as the expert and attract loyal advocates of your brand in the Philippines.

Niche marketing is strategic as it has the potential to grow over time and enter bigger markets once you have successfully established a strong community as a small startup in the Philippines. With a smaller audience in the Ph market, you’ll get to focus more on the quality of delivering and building relationships with them. This makes it much easier to identify and target your audience in the Philippines, whether it’s through organic marketing or paid ads, as there is much less competition in the Ph market.
Positioning yourself as the expert also enables you to charge higher prices due to your expertise in the Philippines while being seen as an authority figure in your industry. This will help you stand out on social media easily while growing a highly targeted audience on social media in the Ph market. Examples of niche-related services are Instagram Reels programs, eco-friendly utensils, or organic pet products in the Philippines.

5. Marketing Automation in the Philippines

Over the years, major marketing publications such as UP E-Digital, eMarketeer, and SalesForce have cited that businesses in the Philippines that implement the use of automation to nurture prospects experience a significant increase in qualified leads in the Ph market.

Sending out an email sequence is a form of automation that enables you to follow up with a lead consistently, by sending resources to add value, educate, or sell your products and services in the Philippines. Beyond email newsletters, messenger bots (also known as chatbots) have become increasingly popular in the Ph market as they have helped businesses reduce operation costs, customer support, and manpower costs in the Philippines.

Getting on the messenger bot trend will definitely give you a huge advantage as a business owner in the Philippines. The ability to personalize messages and send follow-up sequences based on smart time delays and triggers turn it into a sales funnel that increases conversions in the Ph market.

Now that you’re aware of the latest digital marketing trends including e-commerce platform Philippines and digital marketing trends that will be beneficial for your business in 2022 in the Philippines, it’s time to implement them to gain massive reach and higher levels of interactivity in the Ph market. The trends have just begun — it’s crucial to stay ahead in the marketing game in the Philippines.